Campaigns

3Cs Gen Z Values

Thought Leadership Proposal

My team and I did a deep research on what Gen Z values nowadays. Our findings highlight 3 characteristics to keep in mind: Contradictions, Constraints, and Cravings. We had one week to prepare and present at Burson Agency in New York City.

Doritos “Be Fearless” Campaign

Problem:

The main problem to solve is that Gen Z tends to connect with brands that align with their values and identity. A new bold flavor shows them that Doritos is a product that allows them to express their rebellious origin

Solution:

Dare young adults to snack differently with Doritos’ new rebellious and bold flavor. Encourage customers to view Doritos as a first-option when purchasing snacks. Not only because of the flavor, but for the authentic message.

Airbnb

Problem:

The main problem we are solving is that 18 to 24-year-olds from around the world seek connection and are digitally engaged, but overstimulated and under-socialized and experience income anxiety.

Solution:

Addressing the social challenges of young people worldwide, our new feature “Opt In” fosters genuine connections by allowing travelers, but also homebodies, to opt in to sharing personal profiles. Users can connect with travelers or residents at their destination, sparking meaningful in-person interactions

Disney+

Problem:

Disney+ has a limited content catalog. Disney+ offers few titles, potentially impacting retention.
There is an intense competition within the streaming industry, with constant pressure to attract and keep subscribers. Marketing efforts are not strongly resonating with the 30-34 age group, leading to lower engagement.

Solution:

Expand content library to meet demand
for mature content. Lead targeted campaigns to emphasize nostalgia, content, and bundles.
Create personalized recommendations for
viewing experience.

Sherwin Williams

Problem:

People in their mid 30s believe Sherwin-Williams is geared towards professional paint services, making them think it’s more of an industrial brand with less variety of products

Solution:

Showcase Sherwin-Williams as the go-to brand for achieving high-quality results in every paint project. Highlight the unique value Sherwin-Williams brings through expert guidance, premium products, and personalized services, empowering consumers to transform their spaces with confidence and precision.

Mint Mobile

Problem:

People from 18 to 45-year-old do not want to change their phone carrier because of the comfortability of their current phone carrier.

Solution:

Persuade the audience to switch from their current operator to Mint Mobile by creating awareness of the benefits and easy-to-use services it provides.