Branding

Personal Branding

I created a logo and a LinkedIn banner to represent the work that I do. As a creative strategist, it is essential to reflect my style through personal branding. My brand has a colorful, playful, and professional feel.

The blue and yellow are the primary colors of my personal brand because it represents the sun and ocean of my home city, Lima. The star reflects my passion for advertising and how I am always trying to reach for the stars in everything I do.

Ad Society Rebranding

Ad Society is a student-led advertising organization at the University of Florida. As the Vice President of Internal Relations for the 2024-25 year, I worked on the rebranding of our image. The objective was to create an authentic brand that could connect with the members through a trendy and sleek concept.